For their latest mission Improv Everywhere turned a carousel into a horse race. A single jockey was joined by two announcers, a roaring crowd, and a trumpeter. The children on the carousel had no idea what was going on. The mission took place at Le Carrousel in New York’s Bryant Park.
Surprise Surveillance Theater was an interactive theater experience, performed live for hundreds, unbeknownst to the unwitting stars of the show. It was part of the Lost Horizon Night Market, an extraordinary, modular, participatory art party that takes place in unmarked box trucks on low-traffic back streets in New York City.
The goal was to take unwitting revelers and throw them into a narrative about a black market, requiring the target to pass secret notes, have rendezvous, wear a wire, and make a mystery delivery. All of this was watched by a live audience on more than a dozen TVs showing footage captured by strategically placed video cameras, but the scope of the experience was only revealed to the target at the very end when he or she delivered a secret package to the waiting audience.
We’ve covered the New York Street Advertising Takeover quite a few times on this site, but we wanted to share this new short documentary by Sarah Berman. It does a great job of telling the story of the project and the positive impact it had on our streets.
The Spoiler Alert signs warn waiting riders of this potentially unwanted information — allowing them to avert their eyes so they may preserve their spirit of adventure — while still leaving visible the data for travelers who wish to ruin the surprise for themselves.
On February 21, 2009, an advertising firm handed Poster Boy a MoMA jacket and gave him free range of the MoMA branded Atlantic-Pacific subway station in New York. Turns out the firm wasn’t supposed to do that, and MoMA fired them. Whoops.
For Improv Everywhere’s latest mission, over 3,000 participants downloaded an MP3 file and pressed play simultaneously in retail stores in Midtown Manhattan. The masses converged on Bryant Park where a series of fun activities unfolded, culminating in a huge “mummy dance party.” This was the 7th installment in the Mp3 Experiment series.
For Improv Everywhere’s latest mission 23 actors and 2 dogs infiltrated a public space and went on “mute” at coordinated intervals. The mission took place near the northern entrance to Prospect Park in Park Slope, Brooklyn. The Mute Button was produced by Improv Everywhere as part of the Guggenheim Museum exhibition stillspotting nyc.
For Improv Everywhere’s latest mission an ice skater stranded alone on the rink transformed from a novice into an expert in New York’s Bryant Park. The project was a collaboration with Ice Theatre of New York.