Public Ad Campaign strikes again with a new advertising takeover. This one took over 106 bus shelter ads in Madrid. Artists around the world were asked to submit text for the billboards. The above photo shows text I personally submitted. It translates to: “advertisement for a bad movie.” Check out all the other photos and artists here.
Here’s the project summary:
MaSAT (Madrid Street Advertising Takeover) is the second international street ad takeover project, and the third in a series of civil disobedience projects intent on changing our expectations of public behavior in our shared environments. For this SAT project we targeted Cemusa bus shelters in 4 heavily populated locations around Madrid. This time, at the request of our Madrid based collaborators, participants were asked to submit only text based works. This fantastic idea allowed us to open up the submission request process to a wide range of individuals including sociologist, teachers, lawyers, gallery owners and anyone with a concern for the curation and participation in public space. Each of the 106 individuals were asked to submit one sentiment they wished to see exhibited on the streets. The result is a variety of unique visions of public dialogue and a glimpse at the possibilities available when we open up our public environment in a truly public way.
The Spoiler Alert signs warn waiting riders of this potentially unwanted information — allowing them to avert their eyes so they may preserve their spirit of adventure — while still leaving visible the data for travelers who wish to ruin the surprise for themselves.
On February 21, 2009, an advertising firm handed Poster Boy a MoMA jacket and gave him free range of the MoMA branded Atlantic-Pacific subway station in New York. Turns out the firm wasn’t supposed to do that, and MoMA fired them. Whoops.
On Sunday, January 10th, 2010 over 5,000 people took off their pants on subways in 44 cities around the world. In New York, the 9th Annual No Pants! Subway Ride had over 3,000 participants, spread out over six meeting points and ten subway lines.
Every so often the MTA runs vintage “Nostalgia Trains” in the New York subway for special occasions. Last month the Levy Family organized a old-timey tea party on one of those trains, effectively completing the “turn back the clock” atmosphere.
This made me laugh out loud today. Someone put googly eyes on all of the characters on the poster for the new movie Couple’s Retreat in the C/E subway station on 23rd (once home to a very fine art gallery!) The station continues to be a great place to spot hilarious stuff like this.