Our friend Rob Cockerham over at Cockeyed has issued a challenge to pranksters around the world. He writes:
The economy is pitiful right now. Both where I live and where I work, I’m seeing a bunch of businesses closing their doors forever.
Shuttered buildings are incredibly depressing, so I’m launching a plan to help liven up our neighborhood streets and remind everyone that economic recovery is just around the corner.
It’s a contest. Create and print your own “Opening Soon” flier and tape it to the door of an empty retail, industrial or warehouse property. Email a picture and you are in the contest! Include a description of the location and hazards if you would like.
For Improv Everywhere’s latest mission, over 3,000 participants downloaded an MP3 file and pressed play simultaneously in retail stores in Midtown Manhattan. The masses converged on Bryant Park where a series of fun activities unfolded, culminating in a huge “mummy dance party.” This was the 7th installment in the Mp3 Experiment series.
For their latest mission, seven undercover IE agents staged a spontaneous musical during lunch at the Trump Tower atrium. The mission was filmed for a segment on The Today Show and includes a cameo from Ann Curry. Their report: I Love Lunch! The Musical
For Improv Everywhere’s latest mission, six undercover actors burst into song in a grocery store in Queens. Three minutes and lots of silly choreography later, they returned to their roles as shoppers and stock boys. The mission was filmed with hidden robotic, lipstick, and wearable cameras. Enjoy the video first and then go behind the scenes with their full report: Grocery Store Musical
Causing a Scene is the behind-the-scenes story of Improv Everywhere, with an in-depth look at some of the group’s most successful pranks over the past eight years. It’s written by Improv Everywhere founder Charlie Todd and Improv Everywhere senior agent Alex Scordelis, and contains many awesome photos by Chad Nicholson.
If you live in the New York City area, come by tomorrow (5/20) afternoon at 12:30 to the Bryant Park Word for Word writers series to watch Edward R. Murrow interview Charlie Todd about the book, and get your copy signed by the authors.
Evan Roth made some stickers boasting the phrase “AVAILABLE ONLINE FOR FREE” which can be placed on any product you find in a retail store that could also be found online free of charge. You can download the template file here, should you want to do this at a store near you.
AVAILABLE ONLINE FOR FREE is also the name of Evan’s first solo exhibition in Vienna. You can, not surprisingly, download the exhibition book for free at evan-roth.com.