We normally don’t post projects that are corporate promotions, but in the interest of not getting any more emails to the tune of, “Have you guys seen this?” here they are:
The first is a commercial for T-Mobile that aired on UK television. The second is a publicity stunt / viral video that was made to promote a Belgian reality TV show centered around a production of The Sound of Music.
The T-Mobile video came first; it was released in January. Of course there have been many flash mobs and Improv Everywhere-style events staged in London’s Liverpool Street Station, long before T-Mobile. The Belgian video was released in March, hot on the heels of T-Mobile’s success. The videos are pretty similar to each other, but what I found really hilarious was how brazenly the Belgian team ripped off the T-Mobile behind-the-scenes video. Check them out side-by-side:
Both videos are very well made and are no doubt entertaining. Of course it helps that they both had a big corporate budget and permits to use the train stations. Like I said, we weren’t going to post them since they are huge commercial ventures and not the work of the independent pranksters and artists we love to feature, but after getting 100 tips about them emailed to us, why the hell not.