Here’s an awesome project from 2006 we just stumbled upon, An Ordinary Building.
On the night of September the 20th 2006 a sign appeared on a building in the center of Viterbo, an ancient city in central Italy, not far from Rome. Apparently put by the City Council it has already caused quite a stir. The sign is in fact an art piece by controversial artist duo Eva and Franco Mattes (aka 0100101110101101.ORG). Looking as official as any other street sign, it reads:
Hundreds of unaware passersby have been staring at the sign: “It’s brilliant!” comments an elderly woman “But I have no idea how to interpret it.” While an outraged citizen living nearby comments, “This is just unacceptable, look around, there are buildings much worse than this one, especially in the suburbs.”
When asked to give an explanation of the sign, Franco Mattes, currently in New York, declared «It means what it says».
The artists behind this project Eva and Franco Mattes are hosting a conference in Barcelona next month that will feature talks from Improv Everywhere, Blu, Swoon, and Survival Research Laboratories, among others.