For our latest mission, over 1,000 people rode the subway without underwear or pants in New York City. Our annual No Pants Subway Ride has been a tradition for years, and we decided it was time to up the ante. Riders spread out over four different subway lines to surprise and delight everyday New Yorkers riding the train. Enjoy the video first and then go behind the scenes with our mission report and photos. We have blurred out the private parts of all the riders to keep the documentation safe for work.
For our latest mission we had several hundred agents spend a day at Coney Island / Brighton Beach wearing black tie attire. We covered a mile-long stretch of beach with a diverse group of people of all ages (from babies to sixty-somethings) laying out, playing games, and swimming in the ocean, all in formal wear. Agents were instructed to find cheap tuxedos and ball gowns at thrift stores for the occasion.
On Sunday, January 10th, 2010 over 5,000 people took off their pants on subways in 44 cities around the world. In New York, the 9th Annual No Pants! Subway Ride had over 3,000 participants, spread out over six meeting points and ten subway lines.
Posterchild did quite a few digital billboard alterations during his stay in New York last year (including one very special one), but this might be our favorite. The face is of Star Fox character Andross. Even if, like me, you have no idea who it is, it’s pretty damn cool looking!
Every so often the MTA runs vintage “Nostalgia Trains” in the New York subway for special occasions. Last month the Levy Family organized a old-timey tea party on one of those trains, effectively completing the “turn back the clock” atmosphere.
On February 21, 2009, an advertising firm handed Poster Boy a MoMA jacket and gave him free range of the MoMA branded Atlantic-Pacific subway station in New York. Turns out the firm wasn’t supposed to do that, and MoMA fired them. Whoops.