It looks like “fashion tissue paper” company Renova, based in Portugal, decided to make a Portuguese version of Improv Everywhere’s Food Court Musical to market their colorful napkins. They copied the lyrics (translated), choreography, characters, and music. They didn’t bother to give credit to Improv Everywhere or the writers of the song Scott Brown and Anthony King. Thanks to Manuel for sending this in.
This is a viral marketing video promoting some sort of theatre ticket website in London. It seems like they wanted to capitalize on the success of Improv Everywhere’s Food Court Musical video, which went viral about a month before this was filmed. Improv Everywhere was not the first to stage a musical in a public place (see: Prangstgrüp’s “Reach!” for an earlier example,) but there are a couple of things in this video that were directly taken from Food Court Musical, most obviously the appearance of a threatening security guard who then surprises everyone by singing as well.
Over the past couple of years one of the most common ideas emailed to Improv Everywhere has been, “Get a bunch of people to stand behind someone and pretend they are the Verizon ‘network,’ like in those commercials.” We’ve literally had 300 emails over the years suggesting that idea. We got so tired of hearing it that we even put it up on the list of common suggestions on our FAQ.
The main reason we were never interested in the idea is that it would essentially just be recreating a commercial. The funny idea of “a bunch of people standing behind someone” was already in the commercial itself, and the only added comedy would be that it was being done in real life.
Well, as you can see in the video above, Verizon ended up making the idea happen on their own. Too bad they didn’t splurge for the helicopter. You’ll notice they include “Improv Everywhere” in the tags for the video. I’m not sure why, as we didn’t have anything to do with it. I guess it’s not the first time someone’s put a misleading tag on an online video.
Given how easy it is to find the facelesspeople.com website through Google I think it is amazing that there has been so much Faceless People coverage and so little realisation that the Faceless people are part of a clever viral marketing rather than a political statement or art!